We have all had a great “idea” but never followed through with it. Many times, a person’s ideas or dreams are not realistic and should just remain what they were. But what I have found in business and in life is that what separates the successful from the unsuccessful people is the determination to implement their ideas. This is a small part of the grand plan of building a brand, or turning an idea into a reality, but it is a key element of any type of success. If you truly believe in your idea and you have done the legwork to determine that your idea should become a reality, then you must implement your idea.